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Boeken van David Meerman Scott

David Meerman Scott
The New Rules of Marketing and PR
2 beoordelingen
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. Meer
David Meerman Scott, Scott
New Rules of Marketing and PR
0 beoordelingen
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing. Meer
David Meerman Scott, Scott
New Rules of Sales and Service
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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Meer
David Meerman Scott
De nieuwe regels van sales en service
3 beoordelingen
Dankzij internet beschikken uw klanten over een eindeloze hoeveelheid informatie. Het koopproces is daardoor radicaal veranderd. Meer
David Meerman Scott, Scott
Newsjacking
0 beoordelingen
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model sticking closely to a preset script and campaign timeline no longer works the way it used to. Meer

Interviews en artikelen (1)

interview
David Meerman Scott: ‘Het gaat niet om de technologie, maar om de content’
Hans van der Klis | 8 juli 2011
De bestseller van David Scott Meerman over de impact van sociale media op marketing en public relations is eindelijk in vertaling verschenen: De nieuwe regels van social media. ‘25 procent van de bedrijven verbiedt het gebruik van social media.’

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