George Gaskell

A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. Meer

To what extent - and why - do many people share similar views in socially significant domains such as politics, the economy, race, and gender? The editors' aim is to explore both conceptual and substantive approaches to these questions and show what empirical work in these areas tells us about the social psychological bases of widespread beliefs. Meer