Boeken van Oriol Iglesias
Nicholas Ind
Oriol Iglesias
In Good Conscience
€ 43,69
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is.
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Nicholas Ind
Oriol Iglesias
Brand Desire
€ 26,17
Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers.
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Oriol Iglesias
Nicholas Ind
Majken Schultz
The Routledge Companion to Corporate Branding
€ 376,88
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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Nicholas Ind€ 43,69
Nicholas Ind€ 26,17
Oriol Iglesias€ 376,88