Nicholas Ind
- Auteur
Expertise volgens het gepubliceerde werk: branding, participatief management, merkontwikkeling, marktoriëntatie
Boeken van Nicholas Ind
Nicholas Ind
Oriol Iglesias
In Good Conscience
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is.
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Nicholas Ind
Sandra Horlings
Brands with a Conscience
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
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Nicholas Ind
Rune Bjerke
Branding Governance
'Branding Governance' gaat de uitdaging aan met het traditionele denken over merken. Nicholas Ind en Rune Bjerke onthullen de gebreken van de marketingcommunicatie-geleide benadering van brandbuilding.
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Nicholas Ind
Oriol Iglesias
Brand Desire
Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers.
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Nicholas Ind
Sandra Horlings
Brands with a Conscience – How to Build a Successful and Responsible Brand