Boeken van Nicholas Ind
Nicholas Ind
Oriol Iglesias
In Good Conscience
€ 43,69
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is.
Meer
Nicholas Ind
Sandra Horlings
Brands with a Conscience
€ 38,40
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Meer
Nicholas Ind
Rune Bjerke
Branding Governance
€ 49,92
'Branding Governance' gaat de uitdaging aan met het traditionele denken over merken. Nicholas Ind en Rune Bjerke onthullen de gebreken van de marketingcommunicatie-geleide benadering van brandbuilding.
Meer
Nicholas Ind
Oriol Iglesias
Brand Desire
€ 26,47
Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers.
Meer
Oriol Iglesias
Nicholas Ind
Majken Schultz
The Routledge Companion to Corporate Branding
€ 381,42
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Meer
Nicholas Ind€ 43,69
Nicholas Ind€ 38,40
Nicholas Ind€ 49,92
Nicholas Ind€ 26,47
Oriol Iglesias€ 381,42