Nicholas Ind
- Auteur
Boeken van Nicholas Ind
Nicholas Ind
Oriol Iglesias
In Good Conscience
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is.
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Nicholas Ind
Branding Inside Out
Build a successful brand and create value through achieving the active involvement of your organisation's people.
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Nicholas Ind
Sandra Horlings
Brands with a Conscience
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
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Nicholas Ind
Clare Fuller
Charles Trevail
Brand Together
'Brand Together' beschrijft het potentieel van co-creatie door de input en feedback van klanten te gebruiken bij de ontwikkeling en bevordering van de betrokkenheid bij de koper.
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Nicholas Ind
Rune Bjerke
Branding Governance
'Branding Governance' gaat de uitdaging aan met het traditionele denken over merken. Nicholas Ind en Rune Bjerke onthullen de gebreken van de marketingcommunicatie-geleide benadering van brandbuilding.
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