Alexander Chernev
- Auteur
Expertise volgens het gepubliceerde werk: data analytics, merkenbeleid, segmentatie, omnichannel, metaverse
Boeken van Alexander Chernev
Philip Kotler
Kevin Keller
Alexander Chernev
Marketing Management -- Global Edition
Alexander Chernev
Philip Kotler
Kellogg on Marketing
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev.
Meer
Francisco J. Martínez-López
Juan Carlos Gázquez-Abad
Alexander Chernev
Advances in National Brand and Private Label Marketing