Boeken van Alexander Chernev
Philip Kotler
Kevin Keller
Alexander Chernev
Marketing Management -- Global Edition
€ 90,18
Alexander Chernev
Philip Kotler
Kellogg on Marketing
€ 39,21
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev.
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Francisco J. Martínez-López
Juan Carlos Gázquez-Abad
Alexander Chernev
Advances in National Brand and Private Label Marketing
€ 120,99
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
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Philip Kotler€ 90,18
Alexander Chernev€ 39,21
Alexander Chernev€ 40,56
Francisco J. Martínez-López€ 120,99