Douglas Holt
- Auteur
Geschreven door Douglas Holt
Douglas (Founding Partner of The Cultural Strategy Group, New York) Holt
Douglas Holt
Douglas (Founding Partner of Amalgamated Advertising Agency, New York) Cameron
Cultural Strategy
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work.
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