Susan Horner
- Auteur
Boeken van Susan Horner
Stephen Ball
Susan Horner
Kevin Nield
Contemporary hospitality & tourism: Management Issues in China and India
Dit toegankelijke boek bevat een uitgebreide, complete en actuele analyse van de belangrijkste sectoren in de toerisme industrie in China en India, en schrijft de groeiende vraag van de markt toe aan de industrieën in deze landen.
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Susan Horner
John Swarbrooke
International Cases in Tourism Management
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. Meer
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. Meer
Susan Horner
Swarbrooke John
John Swarbrooke
Consumer Behaviour in Tourism
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.
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John Swarbrooke
Susan Horner
Business Travel and Tourism
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
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Susan Horner
John Swarbrooke
Leisure Marketing
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
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