Arne De Keyser
- Auteur
Arne De Keyser is Professor of Marketing at EDHEC Business School, France.
Arne De Keyser is Professor of Marketing at EDHEC Business School, France.
Expertise volgens het gepubliceerde werk: marketinganalyse, marketingoriëntatie, prijs, mensen, product
Geschreven door Arne De Keyser
Sara Leroi-Werelds
Katrien Verleye
Arne De Keyser
Maggie Gueuens
Klaas Verbeken
Bart Larivière
Marketing: The fundamentals
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders.
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