Eleonora Cattaneo
- Auteur
Eleonora Cattaneo
Boeken van Eleonora Cattaneo
Sylvie Studente
Eleonora Cattaneo
Contemporary Issues in Luxury Brand Management
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
Meer
Eleonora Cattaneo
Yan Sun
Gen Z's Fashion Revolution
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with.
Meer
Eleonora Cattaneo
Managing Luxury Brands – A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Managing Luxury Brands
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
Meer