Martin Eppler

“This is the book we’ve been missing: big data explained without the complexity.” Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School
"I have never come across a book that is so full of practical advice, actionable examples and helpful explanations"
Tobias Wann CEO at @Leisure Group
Big Data is a big topic, based on simple principles. Meer

This is not your typical management guide; it’s engaging, visual, and a bit monstrous. Have you ever felt ambushed by the Yes Yeti or cornered at the coffee machine by an Energy-Draining Dracula? Meer