Derina Holtzhausen

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. Meer

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. Meer