Derina Holtzhausen

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. Meer

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. Meer