Daniel Funk
- Auteur
Boeken van Daniel Funk
Adam Karg
David Shilbury
Hans Westerbeek
Daniel Funk
Michael Naraine
Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
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Daniel (Temple University, USA) Funk
Daniel Funk
Kostas (Aristotle University of Thessaloniki, Greece) Alexandris
Kostas Alexandris
Heath (Swinburne University of Technology, Australia) McDonald
Heath McDonald
Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.
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