Marco Vriens
- Auteur
Boeken van Marco Vriens
Marco Vriens
Douwe Rademaker
Rogier Verhulst
The Business of Marketing Research
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.
Meer
Rajiv Grover
Marco Vriens
The Handbook of Marketing Research
CHOICE MAGAZINE Outstanding Academic Title for 2007
"In addition to discussing relevant content, the various contributors to the book are excellent communicators. Meer
"In addition to discussing relevant content, the various contributors to the book are excellent communicators. Meer