Marco Vriens
- Auteur
Boeken van Marco Vriens
Marco Vriens
Douwe Rademaker
Rogier Verhulst
The Business of Marketing Research
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.
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Rajiv Grover
Marco Vriens
The Handbook of Marketing Research
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions.
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