Park Thaichon
- Auteur
Nirma (University of Bradford Jayawardena
Boeken van Park Thaichon
Park Thaichon
Lorelle Frazer
Scott Weaven
Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
Meer
Nirma Sadamali Jayawardena
Abhishek Behl
Sara Quach
Park Thaichon
Digital Advertising and Consumer Behavior
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement.
Meer
Park Thaichon
Vanessa Ratten
COVID-19, Technology and Marketing
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.
Meer
Nirma (University of Bradford Jayawardena
Nirma Jayawardena
Abhishek Behl
Mitchell (Griffith University Ross
Mitchell Ross
Sara Quach
Park Thaichon
Sara Quach
Sara (Griffith University Quach
Nirma Jayawardena
Park Thaichon
Park (University of Southern Queensland Thaichon
Mitchell Ross
Abhishek Behl
Digital Video Advertising Strategies – Grow your Brand with Online Videos