Boeken van Sara Rosengren
Paul Baines
Sophie Whitehouse
Paolo Antonetti
Sara Rosengren
Fundamentals of Marketing
€ 78,21
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Meer
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Meer
Sara Rosengren
Micael Dahlén
Shintaro Okazaki
Advances in Advertising Research (Vol. IV)
€ 60,99
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
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Enrique Bigne
Sara Rosengren
Advances in Advertising Research X
€ 144,99
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints.
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Martin K.J. Waiguny
Sara Rosengren
Advances in Advertising Research (Vol. XI)
€ 180,99
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media.
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Paul Baines
Sara Rosengren
Paolo Antonetti
Marketing
€ 100,06
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.
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Paul Baines€ 78,21
Sara Rosengren€ 60,99
Enrique Bigne€ 144,99
Martin K.J. Waiguny€ 180,99
Paul Baines€ 100,06