Paolo Antonetti

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Meer

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Meer