Paolo Antonetti
- Auteur
Boeken van Paolo Antonetti
Paul Baines
Sophie Whitehouse
Paolo Antonetti
Sara Rosengren
Fundamentals of Marketing
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Meer
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Meer
Paul Baines
Sara Rosengren
Paolo Antonetti
Marketing
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