Kenneth Le Meunier-FitzHugh
- Auteur
Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia) Le Meunier-FitzHugh
Boeken van Kenneth Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh
Kieran Sheahan
Sales Management
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research.
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Kenneth (University of East Anglia) Le Meunier-FitzHugh
Marketing
Very Short Introductions: Brilliant, Sharp, Inspiring
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer
Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia) Le Meunier-FitzHugh
Tony (Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Senior Lecturer & Senior Teaching Fellow, Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Senior Lecturer
Achieving a Strategic Sales Focus
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented.
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