T. Bettina Cornwell
- Auteur
Boeken van T. Bettina Cornwell
T. Bettina Cornwell
Sponsorship in Marketing
€ 64,32
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
Meer
T. Bettina Cornwell
Helen Katz
Influencer
€ 75,83
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing.
Meer
T. Bettina Cornwell€ 64,32
T. Bettina Cornwell€ 75,83