Martin Charter

The issue of sustainability is characterised as a 'wicked problem' in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. Meer

Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services. Meer

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies. Meer