Orville Walker
- Auteur
Boeken van Orville Walker
Orville Walker
John Mullins
Jean-Claude Larréché
Marketing Strategy
Dit boek behandelt de concepten en theorieën om een marketingstrategie te maken en implementeren. Het focust op het planningsproces op crossfunctionele en interfunctionele marketing relaties.
Meer
John Mullins
Orville Walker
Marketing Management: A Strategic Decision-Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena.
Meer
John Mullins
Orville Walker
Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships.
Meer