Boeken van Marieke de Mooij
Marieke de Mooij
Global Marketing and Advertising
€ 229,–
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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Marieke de Mooij
Human and Mediated Communication around the World
€ 180,99
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world.
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Marieke de Mooij€ 229,–
Marieke de Mooij€ 180,99
Marieke de Mooij€ 326,15