Richard Rosenbaum-Elliott
- Auteur
Boeken van Richard Rosenbaum-Elliott
Richard Rosenbaum-Elliott
Larry Percy
Simon Pervan
Strategic Brand Management
€ 88,74
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour.
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Larry (Visiting Professor of Marketing at the Turku School of Economics Percy
Larry Percy
Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management Rosenbaum-Elliott
Richard Rosenbaum-Elliott
Strategic Advertising Management
€ 88,74
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
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Richard Rosenbaum-Elliott€ 88,74
Larry (Visiting Professor of Marketing at the Turku School of Economics Percy€ 88,74