Larry Percy
- Auteur
Boeken van Larry Percy
Richard Rosenbaum-Elliott
Larry Percy
Simon Pervan
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour.
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William Winston
Larry (Larry Percy Consulting, USA) Percy
Larry Percy
Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems.
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Larry (Larry Percy Consulting, USA) Percy
Larry Percy
Strategic Integrated Marketing Communications
• Provides a step-by-step guide to planning and developing an effective IMC campaign, making it suitable as core reading for a broad range of Marketing and Advertising modules.
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