Boeken van Larry Percy
Richard Rosenbaum-Elliott
Larry Percy
Simon Pervan
Strategic Brand Management
€ 88,74
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour.
Meer
Larry (Visiting Professor of Marketing at the Turku School of Economics Percy
Larry Percy
Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management Rosenbaum-Elliott
Richard Rosenbaum-Elliott
Strategic Advertising Management
€ 88,74
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Meer
Larry Percy
Strategic Integrated Marketing Communications
€ 275,94
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.
Meer
Richard Rosenbaum-Elliott€ 88,74
John R Rossiter€ 87,–
Larry (Visiting Professor of Marketing at the Turku School of Economics Percy€ 88,74
Larry Percy€ 275,94