Boeken van Olga Mitterfellner
Olga Mitterfellner
Fashion Marketing and Communication
€ 60,97
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse.
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Olga Mitterfellner
Fashion Marketing and Communications
€ 252,65
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
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Olga Mitterfellner
Luxury Fashion Brand Management
€ 69,75
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry.
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Olga Mitterfellner€ 60,97
Olga Mitterfellner€ 252,65
Olga Mitterfellner€ 186,82
Olga Mitterfellner€ 69,75