Olga Mitterfellner
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Boeken van Olga Mitterfellner
Olga Mitterfellner
Fashion Marketing and Communication
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse.
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Olga (University of Westminster) Mitterfellner
Olga Mitterfellner
Luxury Fashion Brand Management
• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands.
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