Geschreven door Nektarios Tzempelikos

Alan Zimmerman Nektarios Tzempelikos Jim Blythe
Business to Business Marketing Management
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€ 102,21
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Meer

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