Boeken van Jim Blythe
Alan Zimmerman
Nektarios Tzempelikos
Jim Blythe
Business to Business Marketing Management
€ 102,21
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
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Nigel Bradley
Jim Blythe
Demarketing
€ 81,59
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
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Jane Martin
Jim Blythe
Essentials of Marketing
€ 81,68
Understand the core concepts of marketing explained in a real-life context
‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers. Meer
Jim Blythe
Financial Cryptography and Data Security
€ 56,20
This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, FC 2012, in Kralendijk, Bonaire.
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Jim Blythe
CIM Coursebook Marketing Essentials
€ 303,26
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
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Alan Zimmerman€ 102,21
Nigel Bradley€ 81,59
Jane Martin€ 81,68
Jim Blythe€ 56,20
Jim Blythe€ 303,26