Boeken van Arto Lindblom
Arto Lindblom
Matti Kautto
Lasse Mitronen
Omnichannel Retail
€ 92,49
The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.
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Anssi Smedlund
Arto Lindblom
Lasse Mitronen
Collaborative Value Co-creation in the Platform Economy
€ 156,99
This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets.
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Arto Lindblom
Sensory Marketing in Retail
€ 61,99
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.
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Arto Lindblom€ 92,49
Anssi Smedlund€ 156,99
Arto Lindblom€ 61,99