Pantea Foroudi
- Auteur
Boeken van Pantea Foroudi
Gulbin Durmaz
Pantea Foroudi
T C Melewar
Charles Dennis
Chiara Mauri
The Three Hs: Hotels, Hospitality and Holidays
€ 143,66
Pantea Foroudi
Chiara Mauri
Charles Dennis
T C Melewar
Place Branding
€ 258,83
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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Alireza Nazarian
Pantea (Middlesex University London Foroudi
Pantea Foroudi
Mastering Cross-Cultural Management
€ 269,15
This is a comprehensive edited volume that explores the global workplace through the lens of cross-cultural management. It serves as both a theoretical foundation and a practical guide for students, preparing them to operate effectively in a multicultural world.
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Maria Palazzo
Pantea Foroudi
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
€ 75,82
This insightful book explores contemporary consumer behaviour and marketing practices.
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Maria Jesus Jerez-Jerez
María Jesús Jerez-Jerez
Pantea Foroudi
Entrepreneurial Innovation in the International Business of Tourism
€ 75,82
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
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