Boeken van T C Melewar
Gulbin Durmaz
Pantea Foroudi
T C Melewar
Charles Dennis
Chiara Mauri
The Three Hs: Hotels, Hospitality and Holidays
€ 143,66
Courtney (The University of Manchester Chrimes
Courtney Chrimes
Rosy (The University of Manchester Boardman
Rosy Boardman
T C (Middlesex University London Melewar
T C Melewar
Charles Dennis
Future Priorities for Design, Branding, Marketing and Retail
€ 120,93
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices.
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Pantea Foroudi
Chiara Mauri
Charles Dennis
T C Melewar
Place Branding
€ 258,83
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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T C Melewar
S F Syed Alwi
Corporate Branding
€ 252,65
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood.
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Pantea (Brunel Business School Foroudi
Pantea Foroudi
T C (Middlesex University London Melewar
T C Melewar
Charles (Newcastle University Dennis
Charles Dennis
Corporate Marketing Strategy – A Contemporary Curation of Branding, Identity, Image and Reputation Studies
€ 144,92
Gulbin Durmaz€ 143,66
Courtney (The University of Manchester Chrimes€ 120,93
Pantea Foroudi€ 258,83
T C Melewar€ 252,65
Pantea (Brunel Business School Foroudi€ 144,92