Boeken van Charles Dennis
Gulbin Durmaz
Pantea Foroudi
T C Melewar
Charles Dennis
Chiara Mauri
The Three Hs: Hotels, Hospitality and Holidays
€ 143,66
Courtney (The University of Manchester Chrimes
Courtney Chrimes
Rosy (The University of Manchester Boardman
Rosy Boardman
T C (Middlesex University London Melewar
T C Melewar
Charles Dennis
Future Priorities for Design, Branding, Marketing and Retail
€ 120,93
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices.
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Eleonora Pantano
Bang Nguyen
Charles Dennis
Sabine Gerlach
Internet Retailing and Future Perspectives
€ 119,50
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street.
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Pantea Foroudi
Chiara Mauri
Charles Dennis
T C Melewar
Place Branding
€ 258,83
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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Charles Dennis
Lisa Harris
Marketing the e-Business
€ 91,70
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business.
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Gulbin Durmaz€ 143,66
Courtney (The University of Manchester Chrimes€ 120,93
Eleonora Pantano€ 119,50
Pantea Foroudi€ 258,83
Charles Dennis€ 91,70