Chiara Mauri
- Auteur
Boeken van Chiara Mauri
Gulbin Durmaz
Pantea Foroudi
T C Melewar
Charles Dennis
Chiara Mauri
The Three Hs: Hotels, Hospitality and Holidays
€ 143,66
Pantea Foroudi
Chiara Mauri
Charles Dennis
T C Melewar
Place Branding
€ 258,83
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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