Boeken van Francis Buttle

Daniel Prior Francis Buttle Stan Maklan
Customer Relationship Management
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€ 107,50
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Meer
Dogan Gursoy Francis Buttle David Bowie
Hospitality Marketing
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€ 248,55
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. Meer

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