Francis Buttle
- Auteur
Boeken van Francis Buttle
Daniel Prior
Francis Buttle
Stan Maklan
Customer Relationship Management
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
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Dogan (Washington State University, USA) Gursoy
Dogan Gursoy
Francis (Francis Buttle Associates, Australia) Buttle
Francis Buttle
David (Oxford Brookes University, UK) Bowie
David Bowie
Hospitality Marketing
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
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