Scott McCabe
- Auteur
Boeken van Scott McCabe
Scott McCabe
Marketing Communications in Tourism and Hospitality
De concepten, strategieën en cases van 'Marketing Communications in Tourism and Hospitality' gaan specifiek in op tourisme en hospitality. Door de combinatie tussen een theoretische basis en een praktische gids, illustreert Scott McCabe de rol van communicatie in het bieden van gastvrijheid en service.
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Scott McCabe
Routledge Handbook of Tourism Marketing
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.
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Anya Diekmann
Scott McCabe
Carlos Cardoso Ferreira
Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes.
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Xavier Font
Scott McCabe
Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change.
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