Boeken van Scott McCabe
Scott McCabe
Marketing Communications in Tourism and Hospitality
€ 85,49
De concepten, strategieën en cases van 'Marketing Communications in Tourism and Hospitality' gaan specifiek in op tourisme en hospitality. Door de combinatie tussen een theoretische basis en een praktische gids, illustreert Scott McCabe de rol van communicatie in het bieden van gastvrijheid en service.
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Scott McCabe
Lynn Minnaert
Anya Diekmann
Social Tourism in Europe
€ 49,01
This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism.
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Xavier (University of Surrey Font
Xavier Font
Scott (Nottingham University Business School McCabe
Scott McCabe
Marketing for Sustainable Tourism
€ 71,15
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change.
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Anya (Universite Libre de Bruxelles Diekmann
Anya Diekmann
Scott (Nottingham University Business School McCabe
Scott McCabe
Carlos (University of Coimbra Cardoso Ferreira
Carlos Cardoso Ferreira
Social Tourism at the Crossroads
€ 257,76
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes.
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Scott McCabe
The Routledge Handbook of Tourism Marketing
€ 85,49
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.
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Scott McCabe€ 85,49
Scott McCabe€ 49,01
Xavier (University of Surrey Font€ 71,15
Anya (Universite Libre de Bruxelles Diekmann€ 257,76
Scott McCabe€ 85,49