Richard Gibbs
- Auteur
Boeken van Richard Gibbs
Richard Gibbs
Andrew Humphries
Strategic Alliances & Marketing Partnerships
Hoe functioneren partnerships en kunt u ze effectiever en efficiënter managen - met outsoursing, strategische allianties of met co-manufacturing? 'Strategic Alliances and Marketing Partnerships' geeft u antwoord op deze vragen en is gebaseerd op degelijk onderzoek naar de factoren die excellente samenwerking bepalen.
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Andrew Humphries
Richard Gibbs
Enterprise Relationship Management
In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains.
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