Ian McDonnell
- Auteur
Boeken van Ian McDonnell
Glenn Bowdin
Johnny Allen
Rob Harris
Leo Jago
William O'Toole
Ian McDonnell
s Management
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
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Ian (University of Technology, Sydney, Australia) McDonnell
Ian McDonnell
Malcolm (Sydney Festival, Australia) Moir
Malcolm Moir
Sponsorship
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
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