Alan Charlesworth

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. Meer

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.

The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Meer

Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. Meer

Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. Meer