Alan Charlesworth
- Auteur
Alan Charlesworth is consultant, trainer en marketeer met een specialisatie in e-marketing.
Alan Charlesworth is consultant, trainer en marketeer met een specialisatie in e-marketing.
Boeken van Alan Charlesworth
Alan Charlesworth
Digital Marketing
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
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Alan Charlesworth
Introduction to Social Media Marketing
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.
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Richard (Newcastle Business School, Northumbria University) Gay
Alan (, Senior Lecturer in marketing and e-marketing at the University of Sunderland) Charlesworth
Rita (Dr Rita Esen Cyber Law Consultant and Visiting Lecturer at Durham University.) Esen
Rita Esen
Online Marketing
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online.
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Alan Charlesworth
Absolute Essentials of Digital Marketing
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.
The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Meer
The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Meer