Chin Tiong Tan
- Auteur
Boeken van Chin Tiong Tan
Philip Kotler
Chin Tan
Swee Ang
Gary Armstrong
Siew Leong
Swee Hoon Ang
Siew Meng Leong
Oliver Yau
Chin Tiong Tan
Oliver Hong-Ming Yau
Principles of Marketing, An Asian Perspective
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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Chin Tiong Tan
George Haley
Usha C V Haley
New Asian Emperors
Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific.
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Philip Kotler
Chin Tiong Tan
Kevin Lane Keller
Swee Hoon Ang
Siew-Meng Leong
Chin Tan
Siew Meng Leong
Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer