Chin Tiong Tan
- Auteur
Boeken van Chin Tiong Tan
Philip Kotler
Gary Armstrong
Swee Ang
Swee Hoon Ang
Siew Leong
Siew Meng Leong
Chin Tan
Chin Tiong Tan
Oliver Yau
Oliver Hong-Ming Yau
Principles of Marketing, An Asian Perspective
For principles of marketingcourses that require a comprehensive text.
Learn how to create value throughcustomer connections and engagement
The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer
Learn how to create value throughcustomer connections and engagement
The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer
Philip Kotler
Kevin Lane Keller
Swee Hoon Ang
Chin Tiong Tan
Siew-Meng Leong
Siew Meng Leong
Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
George Haley
Chin Tiong Tan
Usha C V Haley
New Asian Emperors
Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific.
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