Gordon Foxall
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Boeken van Gordon Foxall
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Gordon Foxall
Gordon (Professor, Cardiff University, UK) Foxall
Intentional Behaviorism
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation.
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Gordon Foxall
Consumers in Context
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
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Gordon Foxall
Corporate Innovation (RLE Marketing)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.
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Gordon Foxall
Strategic Marketing Management
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans.
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