Gordon Foxall
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Boeken van Gordon Foxall
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
€ 91,64
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Gordon Foxall
Intentional Behaviorism
€ 133,–
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation.
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Gordon Foxall
Addiction as Consumer Choice
€ 252,65
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on.
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Gordon Foxall
Interpreting Consumer Choice
€ 85,85
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc).
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Gordon Foxall
Consumers in Context
€ 425,31
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
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Martin Evans€ 91,64
Gordon Foxall€ 133,–
Gordon Foxall€ 252,65
Gordon Foxall€ 85,85
Gordon Foxall€ 425,31