Gordon Foxall
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Boeken van Gordon Foxall
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Gordon (Cardiff University, UK) Foxall
Gordon Foxall
Gordon R. Foxall
Context and Cognition in Consumer Psychology
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
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Gordon R. Foxall
Gordon Foxall
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour.
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Gordon Foxall
Gordon (Professor, Cardiff University, UK) Foxall
Intentional Behaviorism
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation.
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Gordon Foxall
Consumers in Context
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
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