Al Ries

Al Ries en Jack Trout zijn twee zeer succesvolle marketingstrategen. Zij doen een beroep op hun veertig jaar ervaring in de marketing om u de 22 wetten van de marketingwereld te kunnen presenteren. Meer

2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square. Meer

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? Meer

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Meer