Al Ries
- Auteur
Boeken van Al Ries
Al Ries
Jack Trout
Positioning: The Battle for Your Mind
Een onderneming moet zich kunnen inleven in de wensen en problemen van de mogelijke klant. Daarbij gaat het niet alleen gaat om eigen plus- en minpunten, maar ook om die van de concurrent.
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Al Ries
Jack Trout
The 22 immutable laws of marketing
Al Ries en Jack Trout zijn twee zeer succesvolle marketingstrategen. Zij doen een beroep op hun veertig jaar ervaring in de marketing om u de 22 wetten van de marketingwereld te kunnen presenteren.
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Al Ries
Laura Ries
The Origin of Brands
In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed.
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Al Ries
Jack Trout
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head.
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Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head.
Al Ries
Laura Ries
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Meer
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Meer