Martin Christopher
- Auteur
Boeken van Martin Christopher
Richard Campbell
Becker Ron
Martin Christopher
Fabos Bettina
Media & Culture
The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time.
Meer
Helen Peck
Martin Christopher
Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
Meer
Adrian Payne
Martin Christopher
David Ballantyne
Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Meer
David Midgley
Gordon Wills
Roy Hayhurst
Martin Christopher
Fashion Marketing
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject.
Meer
Remko van Hoek
Dr Carlos Mena
Remko Van Hoek
Carlos Mena
Martin Christopher
Leading Procurement Strategy – Driving Value Through the Supply Chain