Martin Christopher

Develop strategies and drive value by unlocking the competitive advantages of procurement with this essential guide to sustaining your procurement performance. Meer

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Meer

Achieve super-performance through effective operations management using a strategic framework to implement a transformative operating model. Meer

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. Meer