Marko Sarstedt
- Auteur
Marko Sarstedt is verbonden aan Ludwig Maximilians Universitat Munchen.
Marko Sarstedt is verbonden aan Ludwig Maximilians Universitat Munchen.
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Boeken van Marko Sarstedt
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Christian Ringle
Marko Sarstedt
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach.
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Marko Sarstedt
Manfred Schwaiger
Charles Taylor
Measurement and Research Methods in International Marketing
Het is vaak problematisch om de vereiste kwaliteitsnormen te volgen in concrete onderzoekssituaties. Dit boek biedt uitkomst.
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Marko Sarstedt
Erik Mooi
A Concise Guide to Market Research
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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