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Boeken van Jacob Goldenberg

Drew Boyd Jacob Goldenberg
Inside the Box
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Jacob Goldenberg David Mazursky
Creativity in Product Innovation
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Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. Meer
Jacob Goldenberg Jacob (Hebrew University of Jerusalem) Goldenberg Amnon Levav David Mazursky David (Hebrew University of Jerusalem) Mazursky Sorin (Hebrew University of Jerusalem) Solomon
Cracking the Ad Code
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Meer

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