Jacob Goldenberg
- Auteur
Jacob Goldenberg is hoogleraar marketing aan de Hebreeuwse Universiteit van Jeruzalem. Daarnaast is hij oprichter van SIT (Systematic Inventive Thinking), dat wereldwijd bedrijven adviseert over innovatie.
Jacob Goldenberg is hoogleraar marketing aan de Hebreeuwse Universiteit van Jeruzalem. Daarnaast is hij oprichter van SIT (Systematic Inventive Thinking), dat wereldwijd bedrijven adviseert over innovatie.
Boeken van Jacob Goldenberg
Jacob Goldenberg
David Mazursky
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product.
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Jacob Goldenberg
Jacob (Hebrew University of Jerusalem) Goldenberg
Amnon Levav
David Mazursky
David (Hebrew University of Jerusalem) Mazursky
Sorin (Hebrew University of Jerusalem) Solomon
Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications.
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