Boeken van Mairead Brady
Philip Kotler
Kevin Keller
Kevin Lane Keller
Mairead Brady
Malcolm Goodman
Torben Hansen
Marketing Management
€ 104,79
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject.
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Martin R. Fellenz
Sabine Hoidn
Mairead Brady
The Future of Management Education
€ 63,15
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations.
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Mark Durkin
Aodheen McCartan
Mairead Brady
Social Media and Interactive Communications
€ 74,72
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty.
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Philip Kotler€ 104,79
Martin R. Fellenz€ 63,15
Mark Durkin€ 74,72