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Boeken van Mairead Brady

Philip Kotler Kevin Lane Keller Malcolm Goodman Mairead Brady Torben Hansen
Marketing Management
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The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. Meer
Mark Durkin Aodheen McCartan Mairead Brady
Social Media and Interactive Communications
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The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Meer
Martin R. Fellenz Sabine Hoidn Mairead Brady
Future of Management Education
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International array of contributors, including some big names in the field
Relevant both for scholars of management education and practitione Meer

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